More so perhaps than some religious believers with a very uptight about good and who deserves it. Both they and their deity are an exercise in the strictest forms of conditional love - which is no love at all.

I'm not even sure this is altruism in the literal sense. There may be no material reward but our world is far too over-balanced towards expecting everything to be done only for the money and ignoring emotional satisfaction.

God created man and man created God. So is it in the world. Men make gods and they worship their creations. It would be fitting for the gods to worship men. (Gospel of Philip: Logion 85: 1-4)